In Her Element: The Balancing Wash Designed for Your Most Delicate Skin

If you’ve ever felt like you’ve tried everything to feel comfortable, fresh, and balanced “down there” — only to end up back at square one — you’re not alone.
Our founder, Cindy, knows exactly how frustrating that can be.

For years, she struggled with discomfort, odor, and recurring intimate area issues without knowing why. She switched products, cut things out of her routine, and even stopped using anything altogether… but nothing helped for long. Then she learned that one of the biggest keys to intimate health is pH balance — and that many products (even “feminine” ones) can throw it off completely.

That realization led to months of formulating and testing until she created a gentle, effective, pH-balanced, fragrance-free feminine wash that actually worked for her. Now, she’s sharing it with every woman who’s struggled for months (or years) to find the right solution — and with anyone who simply wants to keep their intimate area healthy and happy.

Why pH Balance Matters

The healthy vaginal environment naturally has a slightly acidic pH — usually between 4.0 and 4.5. This acidity:

Keeps the microbiome in check by encouraging beneficial lactobacilli to thrive.

Helps prevent overgrowth of harmful bacteria and yeast that can cause odor, itching, or infection.

Maintains comfort by supporting natural lubrication and skin barrier health.

What Happens When pH Is Disrupted?

When the pH rises above this natural range, it can lead to:

Bacterial overgrowth → possibly leading to bacterial vaginosis (BV).

Yeast overgrowth → potentially leading to yeast infections.

Odor changes → due to imbalanced bacteria.

Increased irritation → especially for sensitive skin.

Common causes of disruption:

Using harsh soaps or fragranced body washes.

Over-washing or douching.

Wearing tight, non-breathable clothing for long periods.

Antibiotics or hormonal changes.

Unprotected sex (semen has a higher pH).

Why Fragrance-Free Matters in Feminine Care

Fragrance (even from essential oils) can be irritating to the sensitive vulvar skin. Many “fresh-scented” washes marketed for intimate use actually contain perfumes or masking agents that can cause dryness, itching, or inflammation — especially in those with already sensitive skin. Choosing a fragrance-free wash helps keep the delicate skin barrier calm and reduces the risk of allergic reactions or irritation.

How to Help Keep pH Balanced

Use a gentle, fragrance-free, pH-appropriate cleanser made for intimate skin — like In Her Element.

Wear breathable cotton underwear.

Change out of wet swimsuits or workout clothes promptly.

Avoid heavily fragranced or antibacterial washes in the intimate area.

Let your body’s natural flora do most of the work — it’s designed to self-regulate when supported.

Why In Her Element Balancing Wash Is Different

Our formula is designed with sensitive, easily-disrupted skin in mind, using gentle, plant-powered ingredients and mild, sulfate-free cleansers that won’t strip or irritate — all while remaining fragrance-free.

Key Ingredients:

Aloe Vera 200× Powder – Hydrating, soothing, and supportive for delicate skin, with anti-inflammatory properties.

Calendula Extract – Known for its ability to calm redness and discomfort.

Apple Cider Vinegar Extract – Naturally helps maintain the acidic environment and discourage odor-causing bacteria.

Lavender, Rose, & Chamomile Waters – Gentle floral waters to soothe, tone, and comfort without adding synthetic fragrance.

Mild, Sulfate-Free Surfactants – Cocamidopropyl betaine, Foaming Apple, and SCI powder cleanse effectively without disrupting the skin barrier.

Who It’s For:

Women with very sensitive intimate skin who can’t tolerate harsh or fragranced washes.

Those who experience recurring odor, irritation, or discomfort and have exhausted other options.

Anyone who wants to maintain a healthy vaginal biome as part of their daily routine.

Women who want a vegan, cruelty-free, gentle, pH-appropriate, and fragrance-free wash that aligns with their values.

A Personal Note from Cindy

"This product was born out of necessity. I spent years feeling uncomfortable and unsure of what was wrong — and even more frustrated when nothing seemed to work. Once I learned the importance of pH balance and started formulating for it, everything changed for me. Now I want to help other women feel confident, fresh, and in their element — every single day." 💛